Page:The Science of Advertising (1910).djvu/33

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The Science of Advertising
29

duce far more still if the products could be used, then the advertising to make place and use for those products is the necessary instrument of that people's progress.

I do not mean that insufficiency or ineffectiveness of our advertising is holding us back in comparison with other people. We progress conspicuously faster than any other people; and, as said at the outset, we advertise very much more than any other. And as we produce far more than any other people, so to a far greater extent we make more complete and universal use of our productions.

But still no one denies that, if we had a wider and more established use among ourselves for our own products, we could produce far more still.

From the beginning of the race, men more or less constantly produced new and better goods—constantly but very slowly. For five thousand years, or eight thousand, or however many thousand years of human production preceded our factories and power machine, all the results of human labor could require little advertising.

From the first hand implement to the last, manufacture was essentially tedious. We could make more and better things only as a greater number of us gradually became industrious, we slowly perfected our hand tools and painfully acquired hand skill.