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The Battle for Open

notable that many of these early experimenters in open pedagogy are people associated with the open education movement. One could argue that they have been infected by the open mindset and seek to explore its possibilities whenever they can.

It is this opportunity to explore that is important for higher education if it is to innovate and make best use of the possibilities that openness offers. A prerequisite for this is engagement with open education, whether it is in terms of technology, resources or pedagogy. One of the dangers of outsourcing openness, for example, by relying on ­third-​­party vendors to provide MOOC platforms or relying on publishers to provide open content, is that the scope for experimentation becomes limited. The pre-​­packaged solution becomes not just the accepted method, but the only method which is recognised.

We are already seeing some of this; for example, Georgia Tech announced a collaboration with MOOC company Udacity to offer an online Master’s degree. As Christopher Newfield (2103) notes in an analysis of the contract, Udacity has an exclusive relationship, so Georgia Tech cannot offer its own content elsewhere. Udacity can, however, offer that content to other learners outside of the program. Newfield argues that, as they seek to recoup costs, ‘the big savings, ironically, come by squeezing ­innovation – ­payments to course creators flatten ­out – ­and by leveraging overhead’.

Even if we accept a less cynical view of this arrangement, the model of companies such as Udacity, Coursera and Pearson is to create a global brand by becoming one of only a handful of providers. Diversity in the market is not in their interest, and so the model of how to create MOOCs or deliver online resources becomes restricted, whether by contractual arrangements or simply by the presence of ­pre-​­packaged solutions which negate further exploration.