Page:The cutters' practical guide to the cutting of ladies' garments.djvu/124

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The Tailor and Cutter Business Notices. Autumn and Winter 1892-93.


TO OUR OLD PATRONS AND SUBSCRIBERS.

" I have been a regular reader of the Tailor and Cutter for Thirty years," writes one of our friends from the provinces. This, though scarcely a literally accurate statement, seeing that the Tailor and Cutter is only in its twenty-seventh year, is a sample of the kind testimony we are all the time receiving, and which is constantly and continually proving that - in finding out the wants and requirements of the trade with the view of supplying them in the very best and most trustworthy manner, we are carrying on a work which is receiving on every hand the most hearty appreciation. To those of our clients who, like the one just mentioned, are of old standing, it will not be necessary for us to say anything concerning those business methods which have secured their confidence in the past. We have only to thank them for favours already received, and to assure them that our best endeavours will, as formerly, be continually at their disposal.

TO OUR NEW FRIENDS.

Who, in increasing numbers, are being added to our ever-extending clientele, it may be advantageous that we should give a few notes, outlining, as it were, the general arrangements of our business, and indicating in some measure our methods and resources. Chiefly, then, for those who have only recently commenced doing business with us, or indeed may be only anticipating a first order, the following particulars have been prepared, and will, we have no doubt, be serviceable in fulfilling the object aimed at. Perhaps the most important branch of our business is

Our Model Pattern Department.

Which has grown and developed to such a vast extent that we have been compelled by the immense demand to keep large stocks of these patterns even in such far-away places as Melbourne (Australia) and Wellington (New Zealand).

It would be impossible for us, at any time to publish the whole of our pattern testimonies—they would fill the entire Chart in small type ; but we have made a selection from the pile, so that the success which has invariably attended their use in practice may be seen. As usual at the beginning of each season, our Patterns have undergone thorough inspection and revision, and have been carefully adapted to the changes in style necessitated by the requirements of changing fashion, and we think we may say, without hesitation, that the Model Patterns we are now offering through this Chart are, both as regards fit, comfort, and style, as perfect as Patterns can possibly be.

Sending for Model Patterns

Of Coats, Vests, Ladies', Youths' and Juvenile body garments, the breast measure alone is all that is necessary and it will prevent the possibility of the wrong style of garment being sent if the figure illustrating it upon our chart be cut out and sent with the order. Our pink chart is prepared specially, at considerable cost, to guide our patrons in selecting the style of Patterns they require.

For Model Patterns of Trousers, the number and the system cut by is all that is necessary.

Sending for Special Patterns.

The full measures of the customer, so far as practicable, must be sent, and any peculiarity of the form of customer de- scribed. While our model patterns invariably fit fairly proportionate figures, the success of our special cut patterns must depend on correct measures, and a fairly accurate description of the figure. Measure forms, with instructions for measuring, can be had at our office.

The style of garment, and specially in ladies, should be correctly sent with orders for special pattern, and, whenever possible, a figure illustrating the style should be sent, which can always be returned. Prices : Gents' Coats, Trousers, Ladies' Jackets, 1/2 each ; Overgarments, 1/8 each.

Special Pattern Department.

It will, in some cases, save unnecessary trouble and delay if we state that, while a model pattern is cut proportionate to a given breast measure, a special cut pattern is cut to the measures of the customer forwarded to us. The breast measure is all that is necessary for a model pattern, but the full measures of the customers are required for a special pattern. If these are sent with some degree of accuracy, and any peculiarity in the customer's figure correctly described, then we guarantee to send a good fitting pattern. Further particulars in regard to specials will be found on next page.

Hints on Ordering.

Make sure that name and full Postal address is either printed or written distinctly on the order form. In ordering Model Patterns the number and size should be always quoted ; it is also advisable to state whether for Lady or Gentleman.

In ordering Special Patterns, full measures and description of any abnormality are imperative. Sketch or illustration of style required should also accompany the order.

Remittances should whenever possible, be made by cheque or postal order or note ; but where this is inconvenient, stamps will be accepted. Coin should in no case be sent by post unless the letter containing it is registered. Cheques, postal notes, &c., should be made payable to the John Williamson Company, Limited.

All communications in any way relating to the business must be addressed to the Company and not to individuals.

The John Williamson Company Limited, 93 & 94 Drury Lane, London W.C