account, and it suggested to me an idea for a window-display campaign here in Brooklyn for the Daintybits Products. You know we handle all his sales promotion campaigns. Of course I didn't let on that I knew about his daughter coming over here, but he told me about it himself in the course of our talk. Well, here's what I'm getting at. We had dinner in the Czecho-Slovak Grill, up on the fourteenth floor, and going up in the elevator I saw a man in a chef's uniform carrying a book. I looked over his shoulder to see what it was. I thought of course it would be a cook-book. It was a copy of Oliver Cromwell."
"So he found it again, eh? I must go and have a talk with that chap. If he's a Carlyle fan I'd like to know him."
"Wait a minute. I had seen the LOST ad in the paper this morning, because I always look over that column. Often it gives me ideas for advertising stunts. If you keep an eye on the things people are anxious to get back, you know what they really prize, and if you know what they prize you can get a line on what goods ought to be advertised more extensively. This was the first time I had ever noticed a LOST ad for a book, so I thought to myself "the book business is coming up." Well, when I saw the chef with the book in his hand, I said to him jokingly, "I see
