ideas and theories. Surrounded, engulfed by the torrent of men's words, he is willing to listen to them all. Even to the publisher's salesman he turns an indulgent ear. He is willing to be humbugged for the weal of humanity. He hopes unceasingly for good books to be born.
"My business, you see, is different from most. I only deal in second-hand books; I only buy books that I consider have some honest reason for existence. In so far as human judgment can discern, I try to keep trash out of my shelves. A doctor doesn't traffic in quack remedies. I don't traffic in bogus books.
"A comical thing happened the other day. There is a certain wealthy man, a Mr. Chapman, who has long frequented this shop——"
"I wonder if that could be Mr. Chapman of the Chapman Daintybits Company?" said Gilbert, feeling his feet touch familiar soil.
"The same, I believe," said Mifflin. "Do you know him?"
"Ah," cried the young man with reverence. "There is a man who can tell you the virtues of advertising. If he is interested in books, it is advertising that made it possible. We handle all his copy—I've written a lot of it myself. We have made the Chapman prunes a staple of civilization and culture. I myself devised that slogan '
