a question of remedies: What can be done to save civilized mankind from the vulgarization and disintegration wrought by the machine industry?
Now, business enterprise and the machine process are the two prime movers in modern culture; and the only recourse that holds a promise of being effective, therefore, is a recourse to the workings of business traffic. And this is a question, not of what is conceivably, ideally, idyllically possible for the business community to do if they will take thought and act advisedly and concertedly toward a chosen cultural outcome, but of what is the probable cultural outcome to be achieved through business traffic carried on for business ends, not for cultural ends. It is a question not of what ought to be done, but of what is to take place.
Persons who are solicitous for the cultural future commonly turn to speculative advice as to what ought to be done toward holding fast that which is good in the cultural heritage, and what ought further to be done to increase the talent that has been intrusted to this generation. The practical remedy offered is commonly some proposal for palliative measures, some appeal to philanthropic, aesthetic, or religious sentiment, some endeavor to conjure with the name of one or another of the epiphenomena of modern culture. Something must be done, it is conceived, and this something takes the shape of charity organizations, clubs and
