John Bunyan, while he had a surpassing genius, would not condescend to cull his language from the garden of flowers; but he went into the hayfield and the meadow, and plucked up his language by the roots, and spoke out in the words that the people used in their cottages.
The great bell of Moscow is too large to be hung, the question arises, what was the use of making it? Some preachers are so learned that they cannot make themselves understood, or else cannot bring their minds to preach plain, gospel sermons; here, too, the same question might be asked.
It is a great mistake to think any thing too profound or rich for a popular audience. No train of thought is too deep, or subtle, or grand—but the manner of presenting it to their untutored minds should be peculiar. It should be presented in anecdote, or sparkling truism, or telling illustration, or stinging epithet; always in some concrete form, never in a logical, abstract, syllogistic shape.
In general, rely mainly on Scriptural arguments, and prefer those that are plain and unquestionable.
—Broadus.
The text should sustain, suggest, and give tone to the sermon. The main thought of the text should usually be the main thought of the sermon. A text must not be a pretext.
Never confine yourself to the contemplation of themes. Make themes your means for reaching persons; and give the mind force by giving it concentration.
