124 STAT. 3903 PUBLIC LAW 111–353—JAN. 4, 2011 ‘‘(1) IN GENERAL.—Not later than 1 year after the date of enactment of the FDA Food Safety Modernization Act, the Secretary shall publish, after consultation with the Secretary of Agriculture, representatives of State departments of agri- culture, farmer representatives, and various types of entities engaged in the production and harvesting or importing of fruits and vegetables that are raw agricultural commodities, including small businesses, updated good agricultural practices and guid- ance for the safe production and harvesting of specific types of fresh produce under this section. ‘‘(2) PUBLIC MEETINGS.—The Secretary shall conduct not fewer than 3 public meetings in diverse geographical areas of the United States as part of an effort to conduct education and outreach regarding the guidance described in paragraph (1) for persons in different regions who are involved in the production and harvesting of fruits and vegetables that are raw agricultural commodities, including persons that sell directly to consumers and farmer representatives, and for importers of fruits and vegetables that are raw agricultural commodities. ‘‘(3) PAPERWORK REDUCTION.—The Secretary shall ensure that any updated guidance under this section will— ‘‘(A) provide sufficient flexibility to be practicable for all sizes and types of facilities, including small businesses such as a small food processing facility co-located on a farm; and ‘‘(B) acknowledge differences in risk and minimize, as appropriate, the number of separate standards that apply to separate foods. ‘‘(f) EXEMPTION FOR DIRECT FARM MARKETING.— ‘‘(1) IN GENERAL.—A farm shall be exempt from the require- ments under this section in a calendar year if— ‘‘(A) during the previous 3-year period, the average annual monetary value of the food sold by such farm directly to qualified end-users during such period exceeded the average annual monetary value of the food sold by such farm to all other buyers during such period; and ‘‘(B) the average annual monetary value of all food sold during such period was less than $500,000, adjusted for inflation. ‘‘(2) NOTIFICATION TO CONSUMERS.— ‘‘(A) IN GENERAL.—A farm that is exempt from the requirements under this section shall— ‘‘(i) with respect to a food for which a food pack- aging label is required by the Secretary under any other provision of this Act, include prominently and conspicuously on such label the name and business address of the farm where the produce was grown; or ‘‘(ii) with respect to a food for which a food pack- aging label is not required by the Secretary under any other provision of this Act, prominently and conspicuously display, at the point of purchase, the name and business address of the farm where the produce was grown, on a label, poster, sign, placard, or documents delivered contemporaneously with the Deadline. Publication. Consultation.
