Page:Untangling the Web.pdf/79

From Wikisource
Jump to navigation Jump to search
There was a problem when proofreading this page.

DOCID: 4046925

UNCLASSIFIED//FOR OFFICIAL USE ONLY

Located just beneath our search-volume graph is our news-reference-volume graph. This graph shows you the number of times your topic appeared in Google News stories. When Google Trends detects a spike in the volume of news stories for a particular term; it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike. Currently, only English-language headlines are displayed, but we hope to support non-English headlines in the future. Below the search and news volume graphs, Google Trends displays the top cities, regions, and languages for the first term you entered."[1]

There are some very important limitations to Google Trends, however. First of all, the feedback provided by Google Trends is based on a portion of Google's searches, not all of them. Google Trends seeks to provide "insights into broad search patterns," not detailed and verifiable data about searches. Second, "as a Google Labs product, it is still in the early stages of development," meaning it is prone to error because "several approximations are used when computing your results," but Google does not say what these are.[2]

Here's a look at Google Trends' results for the query comparing search terms ["north korea", dprk] for all regions and all years. Note that in Google Trends, you can compare terms by using a comma to separate them.


  1. "About Google Trends," Google Trends, 2006, <http://www.google.com/intl/en/trends/about.html> (31 October 2006).
  2. Google Trends.
UNCLASSIFIED//FOR OFFICIAL USE ONLY
71