in support of No Popery; no mobs are likely to rise in defence of the New Puffery. Many a poor crazy Orangeman has died saying, 'To Hell with the Pope'; it is doubtful whether any man will ever, with his last breath, frame the ecstatic words, 'Try Hugby's Chewing Gum.' These modern and mercantile legends are imposed upon us by a mercantile minority, and we are merely passive to the suggestion. The hypnotist of high finance or big business merely writes his commands in heaven with a finger of fire. All men really are guys, in the sense of dummies. We are only the victims of his pyrotechnic violence; and it is he who hits us in the eye.
This is the real case against that modern society that is symbolised by such art and architecture. It is not that it is toppling, but that it is top-heavy. It is not that it is vulgar, but rather that it is not popular. In other words, the democratic ideal of countries like America, while it is still generally sincere and sometimes intense, is at issue with another tendency, an industrial progress which is of all things on earth the most undemocratic. America is not alone in possessing the industrialism, but she is alone in emphasising the ideal that strives with industrialism. Industrial capitalism and ideal democracy are everywhere in controversy; but perhaps only here are they in conflict. France has a democratic ideal; but France is not industrial. England and Germany are industrial; but England and Germany are not really democratic. Of course when I speak here of industrialism I speak of great industrial areas; there is, as will be noted later, another side to all these countries; there is in America itself not only a great deal of agricultural society, but a great deal of agricultural equality; just
