family it is quite right to say "we," but if it is the letter of one individual to another there is no adequate reason why the more personal "I" should not be used. It is self-consciousness or exaggerated modesty to want to conceal your personality by the use of general terms, and such use results in stiffness and formality. It is argued sometimes that in using "we" the writer divides the responsibility for his statements, but he really deceives no one.
In the friendly letter or the letter of courtesy there is almost always a close acquaintanceship or even an intimacy between the correspondents which makes the immediate recognition of the writer of the letter concerned quite easy. Even if the penmanship is obscure or irregular the signature of the writer can always be deciphered without much difficulty. A very different situation, however, obtains as regards the business letter. A great many business letters come from persons one has never heard of before—persons whose names are strange and unfamiliar and almost impossible to decipher. Men often seem to torture their signatures into the most impossible hieroglyphics resem-
