This prudential view of morality also found utterance in other forms in the writings of Franklin. In the first of the two graceful dialogues between Philocles, the Man of Reason and Virtue, and Horatio, the Man of Pleasure, which appeared in the Pennsylvania Gazette, the former warns the latter in honeyed words that he would lose even as a man of pleasure, if, in the pursuit of pleasure, he did not practice self-denial, by taking as much care of his future as his present happiness, and not building one upon the ruins of the other; all of which, of course, was more epigrammatically embodied in that other injunction of Poor Richard, "Deny self for self's sake." No wonder that Horatio was so delighted with a theory of self-denial, which left him still such a comfortable margin for sensual enjoyment, that, when Philocles bids him good night, he replies: "Adieu! thou enchanting Reasoner!"
"Money makes men virtuous, Virtue makes them happy"; this is perhaps an unfair way of summarizing Franklin's moral precepts, but it is not remote from fairness. "Truth and Sincerity," he had written in his Journal of a Voyage from London to Philadelphia, when he was bust twenty years of age, "have a certain distinguishing native lustre about them, which cannot be perfectly counterfeited; they are like fire and flame, that cannot be painted." It would have been well for the moralist of later years to have remembered this statement when he made up his mind to contract the habit of moral perfection. His Milton, from which he borrowed the Hymn to the Creator that is a part of his Articles of Belief and Acts of Religion, might have told him,
to preserve my freedom and integrity, when I consider that I am almost at the end of my journey, and therefore need less to complete the expense of it; and that what I now possess, through the blessing of God, may, with tolerable economy, be sufficient for me (great misfortunes excepted), though I should add nothing more to it by any office or employment whatsoever."
