Page:Book of Etiquette, Volume 1, by Lilian Eichler.djvu/268

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BOOK OF ETIQUETTE

generally; that they should, wherever the exigencies of the case do not require otherwise, be as explicit as possible, and that reasons for the position taken by the department should be given. Above all, I do not want the letters to be stereotyped."

A business letter is written with a purpose. It is a good letter when it accomplishes that purpose briefly, thoroughly, and courteously. Women especially should be careful not to be discursive. Business men have not time to puzzle over bad handwriting or ambiguous sentences. Whenever it can be done conveniently the business letter should be written on the typewriter. Tinted stationery is never appropriate, and ruled stationery should never be used either for business or social correspondence.

The correct form for the salutation of a business letter includes the name and address of the person or firm to whom the letter is written as well as the ceremonial form of salutation. Thus:

Bradford and Munro,
534 Fifth Avenue,
New York City, N. Y.

Gentlemen: (or Dear Sirs or My dear Sirs)


Mrs. H. K. Weatherly,
Secretary of the Citizens' League,
Smithville, Arkansas.

Dear Mrs. Weatherly: (or Dear Madam or My dear Madam)