The great fame of the Italian wines had another cause, a political: the world power and prestige of Rome. This psychological phenomenon is found in every age, among all peoples, and is one of the most important and essential in all history. What is beautiful and what is ugly? What is good and what is bad? What is true and what is false? In every period men must so distinguish between things, must adopt or repudiate certain ideas, practise or abandon certain habits, buy certain objects and refuse others; but one should not believe that all peoples make these discernments spontaneously, according to their natural inclination. It always happens that some nations succeed, by war, or money, or culture, in persuading the lesser peoples about them that they are superior; and strong in this admiration, they impose upon their susceptible neighbours, by a kind of continuous suggestion, their own ideas as the truest, their own customs as the noblest, their own arts as the most perfect.
For this reason chiefly, wars have often distant and complicated repercussions on the habits, the ideas, the commerce of nations. War, to which so many philosophers would attribute a divine spirit, so many others a diabolic, appears to the historian as above all a means--allow me
