newspaper advertising, for instance—I want your opinion as to the papers which are read (1) most carefully, (2) by the class of people to whom the Ginger Cubes are likely to appeal, (3) at the time of day when their minds (and palates) are receptive—i. e., morning or evening? For instance, do you think that people will be likely to be tempted by the Cubes in the morning, just after breakfast? I think not. I believe that the evening, in that faintness and debility that are supposed to attack office-workers on their way home (especially in the subway) is the psychological zero hour for the Ginger Cubes.
Miss Balboa, to whom I am dictating this, says that she never noticed any sign of weakness or lack of energy in the evening rush on the subway. I believe it is worth while to get the feminine reaction on this matter before we make any decisions. One thing I have always regretted about you as an Advertising Manager is that you are not married. Wives are often very helpful in these questions of merchandising strategy. But perhaps you can question some of the nurses at the hospital and get their reaction.
In regard to these mediums, the question of circulation does not cut any ice in my cynical and querulous mind. It is not a matter of circulation, but of penetration, that excites me.
The chemical laboratory reports that the Cubes will positively have a soothing and tonic effect upon the digestive organs, and that we are justified in saying so. Unfortunately they say that the Cubes cannot possibly be of any value in combating "pyorrhea," so we cannot go riding on the other folks'
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