toothpaste copy. For your amusement, I have thought up this slogan:
Why Not Invest in
A New Intestine?
TRY GINGER CUBES
Which is probably too startling. But anyhow, when we have decided, I wish our copy to be Cumulative, Concise, and Continuous. Then, ho for the Ginger Cubes!
Yours,
N.R./D.B.
II.
[A letter from the Proprietor of the Ginger Cubes to his Advertising Manager, who is ill in hospital.]
Dear Russell: I am glad to hear from Dr. Nichevo that you are doing well. He reports that in your delirium you had visions of nothing but full page insertions, so I realize that you must have been a very sick man. I am glad you are coming out of it. The Doctor says that a little quiet meditation on business problems will help to bring you back to "normalcy."
So you might think this over. I have just been telling the boys at our conference this morning that I want our advertising matter for the Ginger Cubes to be distinguished. I've been much impressed, for
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