Page:Omnibuses and Cabs.djvu/106

From Wikisource
Jump to navigation Jump to search
This page has been validated.
86
Omnibuses and Cabs

the public. On the first day of 1857 it began the sale of packets of omnibus tickets, allowing a reduction of ten per cent, on every purchase of £1, and so greatly was this innovation appreciated that on the inauguration day ten thousand tickets were sold at the Company's Strand office alone. Later the sales increased considerably, and many linen-drapers in a large way of business purchased thousands of tickets at a time, and retailed them to their customers at a reduced rate. To ladies whose purchases reached a certain sum they presented tickets free of charge.

Evidently the directors found, after a time, that the practice of selling tickets was not sufficiently remunerative, for it was discontinued. The directors were astute men of business, and while they neglected nothing that would conduce to the efficiency of their service and the comfort of their patrons, they made a number of alterations which reduced to a considerable extent the working expenses of their omnibuses. One of these alterations caused a complete revolution in the colour of omnibus wheels. When the Company started work, omnibus wheels were painted the same colour as the body of the vehicles, and