"Style is a greater Social Asset than Beauty"/12-13
"Because of the placement of their pelvic organs, women suffer much more frequently from bad posture than men do. The development of the abdominal muscles is of priceless importance to them.
"Among numerous other things, a relaxed abdomen generally means that a good deal of the blood that ought to be coursing through the body, revitalizing the tissues and washing out the toxins of fatigue, carrying warmth to the extremities, etc., is lying sluggishly in the large abdominal vessels. "
Before thirty, women can neglect themselves without apparent ill effects, but just as surely as they do, after thirty they pay the piper.
To the modern girl and woman, appear ance and health in social and business life are of greater meaning than ever before.
As girls grow into womanhood, headaches, backaches and a good many ills commonly found among women appear.
These ills are enemies to good style— they are either caused by, or are accom panied by, faulty posture.
Think of the women you know. Notice how many of these have a " sway-back " tendency (see illustration of lordosis
For all kinds of figures that need support and uplift for the abdomen. A comfortable support for everyday wear.